Privacy Policy for Wren Bloom
Wren Bloom values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and disclose information when you visit our online platform, engage with our services, or interact with us. By using our services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect various types of information to provide and improve our bespoke floral arrangements, event styling, workshops, and flower delivery services.
1.1 Personal Data You Provide Directly
- Contact Information: When you place an order, enquire about our services, or register for a workshop, we collect your name, email address, phone number, and delivery address.
- Payment Information: For transactions, we collect payment details such as credit/debit card numbers. This information is processed securely by third-party payment processors and is not stored directly on our servers.
- Order Details & Preferences: Information related to your floral design preferences, event specifics, recipient details for deliveries, and any special instructions you provide.
- Communications: Records of your correspondence with us, including emails and phone call notes.
1.2 Automatically Collected Data
- Usage Data: Information on how our online platform is accessed and used. This may include your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
2. How We Use Your Information
Wren Bloom uses the collected data for various purposes:
- To provide and maintain our services, including processing orders for floral arrangements, event styling, and workshop bookings.
- To process payments and deliver products or services.
- To notify you about changes to our services.
- To allow you to participate in interactive features of our service when you choose to do so.
- To provide customer support and respond to your inquiries.
- To monitor the usage of our service and improve our online platform and offerings.
- To detect, prevent, and address technical issues.
- To conduct marketing activities, such as sending newsletters or promotional offers, only if you have consented to receive them.
3. Legal Basis for Processing Personal Data Under GDPR
We process your personal data under the following legal bases:
- Performance of a Contract: We process your data when it is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., fulfilling an order).
- Legitimate Interests: We may process your data when it is necessary for our legitimate interests, provided these interests do not override your fundamental rights and freedoms. This includes improving our services, preventing fraud, and ensuring the security of our online platform.
- Consent: In some cases, we may rely on your explicit consent to process certain data, particularly for marketing communications. You have the right to withdraw your consent at any time.
- Legal Obligation: We may process your data where we have a legal obligation to do so.
4. Disclosure of Your Information
We may share your personal data with third parties in certain situations:
- Service Providers: We employ third-party companies and individuals to facilitate our service (e.g., payment processing, delivery services, website analytics). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your personal data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Wren Bloom, prevent or investigate possible wrongdoing in connection with our services, protect the personal safety of users of our services or the public, or protect against legal liability.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
5. Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
6. Your Data Protection Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Wren Bloom aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- You also have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area.
7. Links to Other Sites
Our service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Children's Privacy
Our service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- Wren Bloom
- 17 King's Parade, Unit 3A
- Cambridge, Cambridgeshire, CB2 1SJ
- United Kingdom